Growth · RevOps · Applied AI
What I learn doing growth, without the fluff.
I’m Andrea Marín. I’ve spent 15+ years in marketing and growth, and this is where I share what works (and what doesn’t) in RevOps, data, processes and applied AI for marketing.
15+
years in digital marketing and growth, across B2B SaaS, insurance, education and media.
B2B + B2C
from brand to performance, from product launch to CRM.
EU + US + LatAm
teams and markets in Spain, Poland, Italy, Turkey, the US and Latin America.
What I write about
Six topics I work with every day.
01
RevOps
Getting marketing, sales and customer success to share a single funnel: common definitions, lead scoring, SLAs and a CRM nobody is afraid to open.
02
Processes
Mapping and classifying processes before touching any tool: what to simplify, what to automate and what to leave alone.
03
AI & automation
Automations and agents that actually save time in marketing (Make, Claude, your CRM’s built-in AI), limits included and no magic promises.
04
Data & analytics
Tracking, attribution, SQL and Power BI dashboards built for making decisions, not for decorating meetings.
05
Content
Creating content with AI without losing your brand voice, and how to show up in answers from ChatGPT, Perplexity or Google (AEO).
06
Growth & performance
Paid, organic and brand connected to the CRM, so you optimise for real sales, not form fills.
Projects
Some projects I’ve worked on
Side project · Built with AI · Automated marketing
Kidsi
Plans for kids aged 0 to 12 close to home: cool places, an activities calendar and birthday parties sorted in a couple of clicks.
My lab for testing how far a marketing team made of AI and automations can go. The site, the content and the social publishing all come from there, and I keep what can’t be delegated: the idea, the judgement and the final say.
The marketing team
- AI-made content with its own voice: warm, from one family to another.
- Instagram on autopilot: Make posts three times a week from a Google Drive folder.
- Places and events in Madrid, Barcelona and Valencia.
- One person at the wheel.
Insurance · Product launch · B2C + B2B
Muévete por Días
Pay-per-day car insurance launched from scratch: CRM, online policy issuing, go-to-market and sales team.
1,500 policies/month
Up from 200 at launch.
Innovation · Corporate website · Martech
Plug and Play
A new global web platform for 50+ offices: messaging, headless CMS, SEO and HubSpot + Salesforce integration.
7x faster
And +10% organic traffic.
Blog
Latest writing
New posts every Tuesday and Friday.
- An AI content creation system that doesn’t lose your brand voiceBrand voice isn’t kept by asking AI to write “in a friendly tone”. It’s kept by a system: a voice guide with examples, a brief up front, human editing and a final checklist.
- Classify your marketing processes before you automate: the volume × complexity matrixBefore building an AI automation, figure out which process deserves it. A simple volume × complexity matrix tells you what to automate now, what to redesign first and what to leave with people.
- A marketing dashboard with Claude and my own MCP: better and easier than Power BII built a dashboard with Claude, my own MCP and the open API of a CTI platform with huge data volumes. Here’s how I approached it and why it turned out better and easier than Power BI.
Who’s writing
I’m Andrea Marín.
For 15+ years I’ve worked where marketing, sales, operations and technology meet, at companies like Docplanner, Plug and Play, Berklee College of Music, Johnson & Johnson and AVON. I do both brand and performance, and I’m as comfortable setting strategy as I am building a Power BI dashboard.
marinscada comes from my surname and from «mariscada», a Spanish seafood feast: abundance, celebration and the reward that comes after a job well done.
Let’s keep talking.
If something here resonates, you want to discuss an idea or share how your team does it, drop me a line.
