About
I’m Andrea Marín.
I work where marketing, sales, operations and technology meet: RevOps, data, processes and applied AI. This site is my notebook, out in the open.
15+ years, between brand and performance
I’ve worked in B2B SaaS, insurance, education and media, with teams in Spain, Poland, Italy, Turkey, the US and Latin America.
I enjoy thinking through strategy as much as making it real: I’ll build a channel plan, a CRM integration or a Power BI dashboard with the same energy. Here I write about what I learn along the way.
- Divina Seguros: growth marketing and the launch of Muévete por Días, B2C and B2B.
- Docplanner: brand website, content campaigns and CRM and CTI projects for European markets, aligned with LatAm.
- Plug and Play Tech Center: full rebrand, industry content, events and the new global website.
- Berklee College of Music: brand campaigns and marketing automation with Marketo.
- Johnson & Johnson and AVON: digital marketing.
- Kidsi: my side project, run by a marketing team made of AI and automations.
TOOLS I WORK WITH
HubSpot · Salesforce · Marketo · Google Tag Manager · Power BI · SQL · Make · Claude · Google Ads · Meta Ads · DV360
LANGUAGES
Spanish (native) · English (fluent) · German (B1)
Why marinscada?
It comes from my surname, Marín, and from «mariscada», a Spanish seafood feast. To me it means abundance and celebration: the reward that comes after achieving something worthwhile.
