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Growth, RevOps and AI, from the inside
What I learn about processes, data, CRM, content and applied AI in marketing. New posts every Tuesday and Friday.
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An AI content creation system that doesn’t lose your brand voice
Brand voice isn’t kept by asking AI to write “in a friendly tone”. It’s kept by a system: a voice guide with examples, a brief up front, human editing and a final checklist.
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Classify your marketing processes before you automate: the volume × complexity matrix
Before building an AI automation, figure out which process deserves it. A simple volume × complexity matrix tells you what to automate now, what to redesign first and what to leave with people.
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A marketing dashboard with Claude and my own MCP: better and easier than Power BI
I built a dashboard with Claude, my own MCP and the open API of a CTI platform with huge data volumes. Here’s how I approached it and why it turned out better and easier than Power BI.
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What RevOps is and why marketing, sales and CS should share a single funnel
RevOps aligns the processes, data and technology of marketing, sales and customer success around a single funnel. What it is, what changes in practice and where to start.
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AI automations: Make + Claude and the time you save
How to combine Make and Claude to automate marketing tasks, five automations that work and how much time you can realistically save.
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AEO: how to position your brand in AI answers
AEO means structuring your content so ChatGPT, Perplexity or Google AI Overviews cite you as a source. A practical 7-step strategy and how to measure your visibility.
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Paid campaigns in 2026: AI decides, you bring the creatives and the data
AI Max, Performance Max, Demand Gen, Advantage+ and Andromeda: ad platforms automate more every year. The edge now lies in refreshing creatives with method and connecting your CRM to optimise for real sales, not form fills.
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Brand in the age of AI: why being talked about matters more than ever
More and more people ask ChatGPT, Perplexity or Gemini instead of searching Google. What AEO and GEO are, how models decide which brands to recommend and how to build a reputation AI can see.
